RED BULL VOUCHER CHATBOT – BEST PRACTICE EXPLAINED
K kiosk and Red Bull Switzerland did another round of chatbot campaign this summer. From the k kiosk app – and on mywings.redbull.com they activated the shopper with a simple chatbot asking the consumers if they desired a free Red Bull.
The consumer could choose in what channel they preferred to get the voucher; e-mail, SMS or into the k kiosk app.
Below the flow is shown for a consumer that chooses to receive the campaign via e-mail.
Red Bull Voucher Chatbot campaign via email
After receiving the voucher on e-mail it was made simple to post on Facebook or to Tweet to friends about the chatbot campaign.
If the consumer chose to receive the voucher via SMS the flow was:
If the consumer chose to receive the voucher via APP the flow was:
These are screens from an earlier round using the same chatbot.