POKEMON GO STYLE SAMPLING – BEST PRACTICE EXPLAINED
Tine teamed up with 7-Eleven and Narvesen in Norway to engage with their target group through an innovative “Pokemon go-style” location-based app. Tine’s mobile app was activated during the summer periods over 3 years.
App activity where a summer season location game engaged consumers to open and complete missions. The more bottles collected the more rewards the consumers could get. All rewards are reedemable in Narvesen stores (season 1).
App activity where a summer season location game engaged consumers to open and complete missions. The more bottles collected the more rewards the consumers could get. All rewards are reedemable in 7-Eleven, Shell/7-Eleven and Narvesen stores (season 2).
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.