Liquid Barcodes project management means retailers can focus on their core business while trusting that their loyalty program launch is progressing smoothly in expert hands.
When retailers choose a loyalty platform partner, they’re not just selecting technology; they’re entrusting their customer relationships and program success to a team that will guide them from concept to launch. At Liquid Barcodes, our Customer Success team understands this responsibility, and Elena Hermana exemplifies the professional expertise that makes choosing us the right decision for your loyalty program journey.
With several years of experience guiding retailers through seamless platform implementations, Elena has developed proven strategies that eliminate common launch pitfalls and set programs up for lasting success. Her methodical approach demonstrates why retailers can trust Liquid Barcodes to deliver powerful technology and expert guidance that transforms loyalty program launches from stressful endeavors into confident partnerships.
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The Foundation of Professional Partnership
When retailers partner with Liquid Barcodes, Elena ensures every stakeholder feels prepared and confident from day one. As she explained in a recent interview, “I try to invite everyone to the meeting even if they are not going to be on all stages of the project just to get to know the team and also for them to get to know ours.”
This comprehensive approach to relationship building demonstrates our commitment to transparency and collaboration. Elena’s process involves strategic alignment, clear expectation setting, and rapid demonstration of value, giving retailers the confidence that their program launch is in capable hands.
Working from Liquid Barcodes’ headquarters in southern Spain, Elena seamlessly coordinates with retailers across time zones, maintaining project momentum through consistent communication and detailed follow-ups that keep launches on track and stakeholders informed.
Simplification Through Expertise
Complex loyalty technology doesn’t have to mean complicated implementation. Elena’s approach prioritizes understanding each retailer’s unique needs and capabilities, then crafting solutions that fit seamlessly into existing operations.
“It’s just a matter of listening what they can do, what we can provide and try to keep it as simple as possible,” she noted. This philosophy extends throughout the entire partnership, where weekly meetings and clear documentation ensure retailers always know exactly where their project stands and what comes next.
This level of professional project management means retailers can focus on their core business while trusting that their loyalty program launch is progressing smoothly in expert hands.
Regional Insights and Untapped Opportunities
Through her work with clients, Elena has identified fascinating patterns in loyalty program engagement. While some markets embrace daily gamification, others focus on seasonal campaigns tied to holidays and special events.
“Gamification is quite nice,” Hermana observed, noting its universal appeal across different demographics and situations. However, she’s particularly enthusiastic about one campaign type that remains underutilized despite its psychological effectiveness: happy hours!
“I really like one type of campaign that I don’t see being used as much I would love to and it is the happy hour campaign that can be an hour but can be an a day and I would love to see it more because I really feel that it has a psychological way of working that is completely reliable and completely usable.”
Elena Hermana, Liquid Barcodes Project Manager
This depth of strategic insight is what retailers gain when they partner with Liquid Barcodes: not just platform access, but proven expertise in what actually drives customer engagement and program success.
Partnership Built on Mutual Success
What makes Elena exceptional in Customer Success is her genuine investment in retailer outcomes. The energy and ambition she encounters from clients passionate about their programs drives her own commitment to excellence.
“At the end of the day, I’m surrounded by people who are quite focused on the business, and they have a lot of ambition. It really inspires me to keep growing and to keep giving my best,” she reflected.
This reciprocal relationship creates the kind of partnership retailers need for long-term loyalty program success; one where your project manager is as invested in your results as you are.
When retailers choose Liquid Barcodes, they’re choosing Elena’s proven methodologies, strategic insights, and professional dedication to ensuring their loyalty program launch exceeds expectations. Our Customer Success team’s track record speaks for itself: seamless implementations, strategic guidance, and the confidence that comes from working with true experts.
To learn more about Elena Hermana’s proven strategies for customer onboarding, her insights on regional loyalty program differences, and her recommendations for campaign types that drive results, watch the full interview where she shares the details behind her successful approach to project management.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
