Liquid Barcodes

Resources

Couche-Tard Launches Subscription Car Wash Concept

Paula Thomas, Chief Content Officer, Liquid Barcodes

28/10/2021

Alimentation Couche‑Tard launches car wash subscription. The world leader in the convenience store and retail fuel industry, employs over 124,000 people across its network of almost 14,200 stores in 26 countries. 

While it’s best known internationally for its Circle K branded forecourts and stores, the company continues to operate under its original French name Couche-Tard in Quebec in Canada, where the company was founded more than 40 years ago.

As well as celebrating forty years in business, expanding its operations to Asia and being named the top Canadian retailer among Forbes’ list of World’s Best Employers 2021, the firm continues to innovate in order to deliver on its vision and goal to “become the preferred destination for the purchase of goods and mobility around the world.

As part of that vision, Canadian customers are now enjoying the power of car wash subscription options as an exciting addition to the popular Couche-Tard app. These new subscription packages have become an extraordinary success for Circle K stores in the US and Europe as previously showcased, so this latest expansion proves how the Liquid Barcodes car wash subscription platform is helping to delight Couche-Tard customers in more and more cities around the world.

The latest initiative in Quebec was led by Sameer Haidari, Canadian Car Wash Lead at Circle K, who shared his excitement and gratitude to the entire team responsible for the successful launch saying:

“We are proud to be the first subscription-based service where customers can sign up, wash with ease & no worries at all. Offering 3 different packages, the ability to upgrade or downgrade, single washes, automatic monthly billing, 2 washes per day, half-price trial period, we have something special for everyone!”

Couche Tard

The Couche-Tard car wash subscription product was launched with support from the marketing, operations, app development and accounting teams.

From a technical/operations perspective, along with the Liquid Barcodes subscription loyalty platform, Couche-Tard was supported by their app developer Third Bridge. The payment solution is powered by Rocket Partners, with payment service provider Moneris supporting them on the backend. The car wash machines are manufactured and supported by DRB.

Why Do Customers Love Couche-Tard’s Car Wash Subscription?

Firstly, customers want to wash their car as quickly and as easily as possible. Anything that reduces the steps needed along the way increases their overall positive perception of the brand. Eliminating the need to go in-store to buy a car wash code brings “true convenience” for Couche-Tard customers. 

Secondly, customers love the idea of “unlimited” benefits from their subscriptions with Amazon and Netflix, so daily car washing for one fixed price promises equally positive experiences for customers.

Thirdly, subscribers enjoy a 50% discount on their first month. Also, there is no long-term contract and they enjoy convenient monthly billing.

After a successful pilot, customers enjoyed the entire subscription service experience, with the key benefits summarised here:

Couche tard advantagesBeginning with a soft launch over four weeks, the roll-out will continue until more than a hundred Couche-Tard stores are live with a car wash subscription by mind-November 2021. This allows time for testing, tracking, training and of course any localisation needed to ensure the success of the program.

couche tard app screenshot

The Couche-Tard app now features a selection of affordable car wash subscription packages for customers.

 

Why Does Couche-Tard Love the Car Wash Subscription Program?

Following the success of launching Circle K’s car wash subscription program, it became clear that subscribers tend to spend on impulse when they are near a convenience store for gas or car wash, so there is great potential for both cross-sell and up-sell from Couche-Tard car wash subscribers.

Separately, a subscription program allows Couche-Tard to set targets for 100% share of their customers’ car wash spend, as no subscriber will ever go to competing for car wash service once they’ve subscribed to one. By being the first to launch the product in Quebec, Couche-Tard can increase the lifetime value of each car wash customer, resulting in “extreme loyalty”.

We are thrilled to be supporting Couche-Tard and Circle K as they continue to delight their customers with car wash concepts that are innovative, affordable and effortless.

Couche tard logo

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty-driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Loyalty Podcaster

With over twenty-five years of marketing experience, I specialise in loyalty marketing articles and podcasts. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.

 

Test Drive the Circle K Subscription Car Wash App


Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a “most […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Circle K’s Program Locks in Hundreds of Thousands of Beverage Subscription Customers

Convenience retailer Circle K embraces 450,000+ beverage subscription customers with their “Sip & Save” program. Innovations in fountain and drink dispensing technologies offer customers sleek digital displays and other innovations. One of the hottest trends foodservice providers and convenience retailers are investing in now are mobile app-powered beverage subscription programs. In May of 2021, Circle […]

Blog post

Liquid Barcodes Makes U.S. Debut at 2022 NACS Show

Liquid Barcodes exhibited at the 2022 NACS Show demonstrating loyalty, subscription and payment applications.   For the first time in history, Liquid Barcodes had the pleasure of exhibiting in two prominent locations at the 2022 NACS Show both in the busy New Exhibitor Area as well as in the featured partner kiosk in Verifone’s booth […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes