Liquid Barcodes


Burgers, Salads and Tea – What’s Next for Robots in Retail

Paula Thomas, Chief Content Officer, Liquid Barcodes


This article first appeared in Global Convenience Store Focus.

In the world of food service it seems no food category will escape the inevitable march of robotic technology. Particularly relevant for repetitive tasks that don’t require a lot of training or skills, or those that can benefit from precision or personalisation, robots that create the perfect burger, tea and even salad bowl have already been successfully developed and launched as solutions to industry and customer needs at a truly extraordinary rate. In this article, we discuss the most exciting ideas we see emerging.

Tailor-Made Tea

Based on the insight that “many tea drinkers love the idea of making their own blends but find it too tedious, expensive, or risky to do this at home” – TeaBot has been designed to allow convenience customers complete control and customisation of their tea blend and temperature – made to order in under 30 seconds! First developed almost five years ago in the Creative Destruction Lab in Canada, a country where people actually drink more tea than coffee, nonetheless the robot has also been introduced in coffee-loving cities in the US like Palo Alto and Chicago. Even Europe is finally enjoying the robot experience, with Valora Group which operates over 2,800 small format stores beginning the rollout in the hugely popular K Kiosks in Switzerland. Valora described the TeaBot as “the biggest innovation for grab-and-go tea since the tea bag”, with ten locations expected to be live in major Swiss train stations by the end of November.


The TeaBot is designed for customised grab and go tea

Sally the Salad Robot

An even more complex food service challenge has been taken on by the team in Chowbotics – who focus on creating custom salad meals to order, with over 1,000 combinations possible through its selection of twenty-two ingredients. Again focusing on speed with custom salads delivered in under a minute, the concept also emphasises the idea of nutritious meals and snacks now available 24/7, delivered hygienically from its temperature-controlled units.

With its unique technology, the company is continually evolving its solution and raising the finance to offer new meal types such as breakfast bowls, poke bowls and acai bowls.

Some of the unique selling points that are likely to appeal to consumers using this approach include the detailed information provided such as the calorie count and origin of the ingredients, as well as the increased hygiene claimed as a result of the reduced contact by people preparing the meal. While these issues have not affected the industry’s development to date, there is no doubt that consumers are increasingly concerned about food quality they consume – so Sally the Salad Robot is likely to resonate as one solution to these growing concerns.


Watch Sally the Salad Robot in Action

Even Burgers?

Perhaps the most complex creation has results from the “healthy amount of obsession, experimentation and love” that has gone into the Creator burger – a restaurant creating “a whole new kind of hamburger, one that’s never existed before.”

Using a clever combination of sensors, actuators, computers and algorithms, the burger making bot has been developed by an experienced burger-cook-turned-engineer to create the robot version of his younger self. The robot also uses artificial intelligence and custom software to manage the sophisticated timing needed to prepare, cook, assemble and serve the perfect customised burger using gourmet ingredients and techniques for just $6.

It has taken over eight years to develop what its creators have described as “one of the most precise culinary tools on earth” from a company with a vision to create “a more utopian world of dining”. This is combined with input from some well-known Bay Area chefs to create what Bloomberg described as the “freshest burger on earth” – cooked to order and ready to eat in just under five minutes! For such a huge industry, it’s not surprising to learn that Google Ventures, Khosla Ventures, and Root Ventures are investors, with over $18 million of funding secured for the company’s ambitious plans. To date, the restaurant is focused on just four burger recipes, but promises a customer app is coming soon – bringing customisation control that it’s founder Alex Vardakostas describes as “extreme personalization “.

The restaurant in San Francisco opened in June this year, and attending its “events” is still only possible by buying a prepaid voucher for its events, resulting in waitlists for journalists and customers alike. The entire experience sounds like a truly revolutionary idea, backed by a sense of integrity and suggests a fantastic fun and service-focused experience.


Watch the Creator Burger Robot in Action

A Truly Exciting Future:

There is no doubt that robotic technology is bringing incredible benefits to both businesses and consumers in the food service industry. We’ll continue to research the latest exciting ideas in the knowledge that innovation that delivers so many real benefits will inevitably be coming to a convenience store or restaurant near us all soon.

About Us:

Liquid Barcodes is a leading global loyalty technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant.

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 


Blog post

Paying for Fuel With an App Is Convenient… Until It Isn’t

Paying for fuel using a stored payment method through your smartphone and the store’s app is an amazingly convenient concept. Drive up, link your phone and the pump, pick your payment method, and fuel up. In under 5 minutes, your fuel tank is full and you’re on your way and you never touched a payment […]

Blog post

For the Love of Convenience

This summer, my family took the proverbial summer road trip vacation. First, we drove from our home in Virginia up north to the great land of lobstah in wicked cool New England. After that, we drove from there down to the endless sandy beaches in the Outer Banks of North Carolina.     1,500 miles! […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

Danish Railway Rewards Riders with DSB Plus

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Customer Retention Program of Circle K Vietnam

As the first international convenience store brand to launch in Vietnam, Circle K has over a decade of expertise catering to the needs of the 96 million residents of this huge country, operating a network of over four hundred convenience stores each open 24 hours a day! So launching an outstanding customer retention program was […]

Blog post

Stinker Stores Named Best New Loyalty Program in the U.S.

        2021 Best New Loyalty Program  Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes