Liquid Barcodes


Circle K’s Program Locks in Hundreds of Thousands of Beverage Subscription Customers

Carolyn Schnare Chief Content Officer, Liquid Barcodes


Convenience retailer Circle K embraces 450,000+ beverage subscription customers with their “Sip & Save” program.

Innovations in fountain and drink dispensing technologies offer customers sleek digital displays and other innovations. One of the hottest trends foodservice providers and convenience retailers are investing in now are mobile app-powered beverage subscription programs.

In May of 2021, Circle K launched Sip & Save, a program offering beverage subscription customers one daily fountain, tea or frozen beverage including iced coffee, for just $5.99 a month. Their success in the convenience retail industry is one that just a few retailers have embraced signaling the opportunity is ripe for ambitious, forward-thinking retailers. One other large U.S. retailer to hop on the beverage subscription trend include Pennsylvania-based Sheetz who offers unlimited beverages for $14.99 per month.

Panera Bread, one of the founding retailers of this beverage subscription craze, recently expanded its unlimited coffee program to include all dispensed beverages for $10.99 in May of 2022. By the end of 2021, two years into the coffee program, Panera had more than 300,000 paid subscribers.

According to Forbes, “recurring revenue has been boosting sales at Panera since many subscribers end up frequenting its restaurants more often and buying more items to accompany the beverage. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check.”


Cold Dispensed Beverages Are Huge Profit Drivers

Serving restrictions and lower customer traffic from the pandemic are thankfully in the rear-view mirror as life for most returns close to pre-2020 times. Foodservice and beverage sales in the convenience and foodservice industries surely have rebounded to pre-pandemic levels as people continue to return to regular activities. According to NACS Daily, the NACS State of the Industry Report for 2021 Data reported sales of cold dispensed beverages improved in 2021 as consumers returned to the beverage fountain to seek out their favorite self-serve drinks. Average sales of cold dispensed beverages grew 7.4% on a per store, per-month basis in 2021.

Further, Mintel recently reported that carbonated soft drinks make up the nation’s largest non-alcoholic beverage category, topping $39 billion in sales. But Mintel also cautioned that the category will remain stagnant if consumption frequency among lighter users doesn’t grow.


Circle K beverage subscription customers


Convenience Customers are Ready for Fountain Subscription

Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the store while half left just after filling up with gas. Of those that went into the store, 42% went in to buy a beverage and 37% went in to buy a snack.

Case in point, Convenience Store News reported in July 2022 that the Circle K Sip & Save subscription program has more than 450,000 active subscribers enrolled as beverage subscription customers. That’s just a small fragment of the 165 million customers that convenience stores across the country serve every day signifying a massive opportunity.


Circle K Beverages

Circle K has certainly realized that subscription programs are more than guaranteed monthly revenue, it can be a profit driver for other categories in and outside the store. In Q4 2022, for the three-month period, same-store merchandise revenue increased 2.3 percent in the United States. In addition to the popular Sip & Save program, Circle K offers a profitable unlimited monthly car wash subscription program in the U.S. and Canada and expanding globally.


Capitalize on The Subscription Beverage Program Trend

Consumers value choice and having the option to select and customize their drink choices can be an absolute treat. And, embracing the routine and familiarity to find one’s favorite beverage at the exact right time of cay can also make someone’s day a little brighter.

Whether the customer is a child wanting to create their own special cola+sport drink+lemon lime+root beer concoction or a stalwart morning diet cola drinker, offering a worry-free subscription program makes beverage subscription customers of all ages happy. With 92% of consumers constantly looking for great value deals, the idea of unlimited fountain beverages every day from a favorite local convenience store for one fixed fee makes great business sense.

The opportunity is loud and clear that customers can certainly be enticed to buy a food or beverage and with the right marketing and technology, retailers can not only increase in-store foot traffic but convert those thirsty shoppers into frequent customers. Additionally, it is likely that beverage subscription customers will leave a store with more than just a fountain drink. And further yet, retailers can transform impulse buyers into automatic customers, ensuring they stick with their subscribed store over competitors.


About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscriptionmobile  payment programsmachine learningpersonalizationgamificationloyalty, and other capabilities.

Learn more about Liquid Barcodes at


About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Heat Up Sales With Coffee Subscriptions

Beverage subscription programs offer the benefits of enhanced customer loyalty, a predictable revenue stream, and a competitive edge.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online


Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot


judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino


uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023


slot dana