This article was originally published in Global Convenience Store Focus.
Swiss retail company Valora is positioned with multiple brands and 2,800 stores right at the centre of some of Europe’s highest traffic locations and is evolving from a traditional retailer focused on tobacco and press into what we call ‘foodvenience’. Valora are also an innovator in digital, winning the NACS European Retail Technology Award in 2017.
Retail Vision TV visit Zurich’s main train station which sees 3,000 trains and half a million commuters everyday- making it a retailers dream!
In this RVTV video we meet Hilmar Scheel, Chief Digital officer and Daniel Habermehl, Head of Customer Analytics, and delve into Valora’s strategy to embrace change and improve customer experience. We hear why location is as important as ever but digitization is what you really need to keep up with. We focus on how they are utilising technology to engage customers and stay ahead of their ever growing expectations; speaking with Mats Danielsen, CEO Liquid Barcodes- the company behind K Kiosk’s successful App.
See this and more similar videos on retail vision tv.
For more information on Valora read this Global Convenience Store profile article.