Omar Arias Ruiz

Sales and Digital Marketing, Malaga, Spain

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Omar`s Journey

I got passionate about Marketing while living in London where I got my MSc in Digital Marketing with distinction at Northumbria University. I started my career at Cafe Nero, working as a Store Manager and Area Marketing guru.


I’m part of the Liquid Barcodes Sales and Marketing department. I am responsible for the SEO of the company website and supporting my colleagues with other marketing activities. I report directly to the CEO, working also closely with him on sales activities towards the European market.

Outside of Work

Travelling is probably my favorite hobby. Borrowing Plato’s words, “it’s just food for the soul.”

When I am not at work you can find me running, climbing, trekking or practicing any kind of sport. I’m also a film lover so binge-watching Netflix always sounds like a great plan to me. And most importantly, I love animals and spending time with my dog.

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How Do You Take Your Coffee?

I’ve always been a bit of a coffee-holic. After working for years in the coffee industry, I fell in love with this liquid gold and its community. My fav is Iced Flat White!

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Favorite Loyalty Programs

A close contest between Netflix and Spotify. I don’t think I could give up either of them.

Best Thing About Living and Working in Málaga?

One of the best climates in Europe (over 300 days of sun per year). A coastal city also known for its great cultural offer like international museums, film festivals, concerts, and more. Malaga also has one of the largest international airports in Spain. It’s people are known for their friendliness, hospitality and tolerance. And overall, I love the gastronomy!!