S&S Petroleum Launches My Royal Rewards Loyalty Program
New mobile app delivers personalized rewards, club cards, games, and age-verified tobacco discounts
Fairfax, VA – October 27, 2025 – S&S Petroleum, Inc., released My Royal Rewards, an innovative loyalty and customer engagement platform powered by Liquid Barcodes, a global leader in digital loyalty technology. The new mobile app is designed to elevate the customer experience through personalized rewards, interactive games, club cards, and a convenient store locator.
Now available on both iOS and Android, My Royal Rewards allows customers to:
- Earn rewards (Coins) on in-store purchases ($1 = 1 Coin) that unlock discounts and free products
- Club cards for coffee and fountain drinks to earn a free drink after 7 purchases
- Daily Games like spin-to-win to earn bonus Coins, free products, and prizes
- Exclusive discount offers for drinks, snacks, and tobacco products
- Personalized push notifications and text messages for special offers and reminders
- Easily locate nearby S&S locations with the in-app store locator
Mike Jones, director of marketing at S&S Petroleum, Inc., shared, “My Royal Rewards is all about putting the customer first. With a seamless, easy-to-use app that offers value and fun in every visit, we’re excited to reward our loyal shoppers and continue growing meaningful connections in every community we serve.”
Saurabh Swarup, general manager of North America at Liquid Barcodes, added, “We’re proud to support S&S Petroleum in launching My Royal Rewards. Our platform is designed to make loyalty easy, engaging, and impactful. This partnership demonstrates what’s possible when retailers adopt mobile-first strategies to build stronger customer relationships. With My Royal Rewards, S&S Petroleum is offering an advanced, digital-first loyalty experience that drives visits, increases spend, and delivers real value to customers every day.”
Customers can download My Royal Rewards and begin earning rewards immediately when signing up on the secure, multi-factor authenticated app, by shopping at any S&S Petroleum location. Reward program users can earn additional rewards (Coins) by playing the daily game and referring friends. The store locator within the app enables users to easily locate nearby participating stores and access current promotions.
A unique feature of the app is the integration of tobacco product discount offers after users complete a thorough age verification process. Users input their full personal contact information and age and complete a series of historical personal data questions. Once age verified, loyalty members will receive tobacco offers via the Altria program, designed to enhance customer engagement and drive loyalty by providing a more personalized experience. Retailers can use their own loyalty programs or technology provided by Altria’s partners.
Currently, S&S Petroleum stores are deploying the app to customers and expect all 110 stores to be online by end of Q4. The My Royal Rewards app is available to Apple and Android users on app stores.
About S&S Petroleum, Inc.
In 1998, Founder and CEO Tony Dahabreh opened his first gas station location in California. Soon after this, his spouse Rania joined the executive management team and together they grew the business to include over 100 business locations throughout Washington, Idaho, Oregon, and California.
The portfolio of businesses includes partnerships with prestigious companies such as Marathon, Mobil, Arco AM/PM, Shell, Chevron and 76. They also own several private liquor and spirits stores in Washington.
Headquartered in Mukilteo, Washington, with regional offices in Spokane, Washington and Paramount, California, S&S Petroleum, Inc. employs nearly 1,300 employees and is growing.
Learn more at SSPetro.com.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
For more information, contact:
Mats Danielsen, CEO, mats.danielsen@liquidbarcodes.com
Saurabh Swarup, GM North America, saurabh.swarup@liquidbarcodes.com
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