Press Release: Sampson Bladen Oil Company (dba Han-Dee Hugo’s) Selects Liquid Barcodes Loyalty Platform Featuring Customer Loyalty Program and Car Wash Subscriptions

Sampson Bladen Oil Company (dba Han-Dee Hugo’s) Selects Liquid Barcodes Loyalty Platform Featuring Customer Loyalty Program and Car Wash Subscriptions

North Carolina-based Sampson Bladen Oil Company signs with Liquid Barcodes to implement an app-based loyalty program featuring customer loyalty and car wash subscriptions.

March 13, 2024, FAIRFAX, VA – Sampson Bladen Oil Company (dba Han-Dee Hugo’s) has chosen Liquid Barcodes as its full-service loyalty platform featuring a robust customer loyalty program and a digital app-based car wash subscription service. Sampson Bladen Oil Company is headquartered in Clinton, North Carolina and operates 110 convenience stores with 25 car washes.

The new Han-Dee Hugo’s mobile app, developed in collaboration with Rovertown, will offer customers a robust loyalty program including digital stamp cards, a store locator map, rewards and perks for birthdays, friend referrals, gamification, and more. Additionally, Sampson Bladen Oil Company joins the world’s top convenience retailers offering customers a subscription option for monthly car washing to deliver a frictionless and contactless solution for customers. Han-Dee Hugo’s operates on Verifone’s point-of-sale system which ensures seamless integration thanks to Liquid Barcode’s recent Verifone loyalty integration certification.

In addition to receiving rewards for frequent purchases, customers will enjoy the refreshed design and simplicity of the Han-Dee Hugo’s app for both Loyalty and their Car Wash subscription program. With the new mobile app, customers can select from several car wash subscription packages for a contactless car wash experience. 

Car wash programs are revenue drivers for convenience stores around the globe, ensuring the process is convenient and cost-effective for customers while increasing traffic and driving higher in-store sales.

Lastly, the back-end application integrates with product scan data to ensure age-restricted products are accurately and appropriately marketed with a reporting loop to the respective organizations. 

The project is orchestrated by Saurabh Swarup, GM of North America. He comments, “We are excited to partner with Sampson Bladen Oil Company, Verifone, and Rovertown to deliver this state-of-the-art loyalty technology solution to Han-Dee Hugo’s customers. Liquid Barcodes has been providing loyalty solutions and subscription programs to retailers around the world and it is exciting to be expanding with US retailers joining the ranks of our global loyalty customer base.”

The Han-Dee Hugo’s loyalty with subscription app is set to launch to customers in Q2 2024.


About Sampson Bladen Oil Company, Inc. (dba Han-Dee Hugo’s)

Sampson Bladen Oil Company, Inc. was founded in 1936. At this point our company was providing petroleum products to Sampson, Bladen and Columbus counties in North Carolina. In March 1939, the company was incorporated in North Carolina and has continued to grow in a variety of petroleum industry businesses, including convenience stores, dealer service, fuel service, lubricant distribution, transport and much more.

Han-Dee Hugo’s is a division of Sampson-Bladen Oil Company based in Clinton, NC. Sampson-Bladen Oil Co. was founded in 1936 but did not branch into the convenience store segment until 1980 where the first Han-Dee Hugo’s was opened in Southeastern North Carolina carrying UNOCAL gasoline.

In 1993 Han-Dee Hugo’s moved into the Raleigh/Durham market, acquiring 9 convenience stores from BP. First car wash! Since then it has grown to 110 convenience store locations with 7 Subways, 5 Little Caesar’s and 25 car washes.


About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote and reward customers’ activities in real time across digital and media channels. Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities. Learn more about Liquid Barcodes at


For more information, contact:

Saurabh Swarup, General Manager, North America,

Mats Danielsen, CEO,   



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