Press Release: Liquid Barcodes Achieves Loyalty Partner Certification with Gilbarco Veeder-Root

Liquid Barcodes Achieves Loyalty Partner Certification with Gilbarco Veeder-Root

Liquid Barcodes becomes a Gilbarco Veeder-Root certified loyalty partner, enabling seamless integration with Gilbarco Veeder-Root POS terminals

August 22, 2023, FAIRFAX, VIRGINIA – Liquid Barcodes, a global leader in loyalty, subscription, and pump activation solutions for convenience and fuel retailers announces that global FinTech leader Gilbarco Veeder-Root certifies Liquid Barcodes as a certified loyalty partner.

This expanded partnership will enhance the Liquid Barcodes relationship with Gilbarco Veeder-Root, including Gilbarco Veeder-Root approval to use their point-of-sale (POS) terminals with all of Liquid Barcodes’ many loyalty, subscription, and payment programs.

  • Gilbarco Veeder-Root Certified Loyalty Partner Integrated Features
  • Subscription Support: Integrate subscription services for any categories such as food and beverage
  • Points and Stamps Accumulation: Enable users to earn points and stamps, which can be redeemed in-app or used for upgrading tiers, based on the loyalty program selected
  • Diverse Offer Validations: Validate a range of offer types from the Liquid Barcodes system, including basket discounts, fixed prices, percentage discounts, and game rewards
  • User Identification: Identify users at the POS and dispenser using their phone number or a scannable barcode at the POS
  • Fuel-Triggered Coupons: Provide users with coupons based on fueling amounts, such as receiving a free coffee for fueling more than 20 gallons
  • Local Discount Coexistence: Synchronize with other local discounts from the POS 

With the Gilbarco Veeder-Root and Liquid Barcodes software fully integrated, customers of either company can activate this functionality by working with Liquid Barcodes to quickly create a personalized mobile app. For retailers with existing mobile apps, this feature is a plug-and-play API that integrates into the app seamlessly, delivering the same experience to end users. 


About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote and reward customers’ activities in real-time across digital and media channels. Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities. Learn more about Liquid Barcodes at

 About Gilbarco Veeder-Root

Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations, offering the broadest range of integrated solutions from the forecourt to the convenience store and head office. For over 150 years, Gilbarco Veeder-Root has earned the trust of its customers by providing long-term partnership, uncompromising support, and proven reliability. Major product lines include fuel dispensers, pump multi-media, point-of-sale systems, payment systems, environmental monitoring systems, and fleet management systems. Learn more at

For more information, contact:

Saurabh Swarup, head of sales and GM North America, 


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