Haffner’s To Launch New Loyalty Program Powered by Liquid Barcodes
New England retailer partners with Liquid Barcodes to deliver a full-service loyalty program across its convenience and car wash network
FAIRFAX, VA – November 3, 2025 — Haffner’s, operated by Energy North Incorporated and serving communities across New England, has chosen Liquid Barcodes as its strategic partner to develop and power its next-generation mobile app and loyalty program, expected to launch in early 2026.
With nearly 70 convenience stores, fueling stations, and car wash sites across Massachusetts, New Hampshire, and Maine, Haffner’s is taking a major step forward in creating a fully integrated digital ecosystem that connects all its businesses under one unified Haffner’s banner.
Haffner’s selected Liquid Barcodes for its comprehensive platform capabilities, which include mobile app development, full-stack loyalty solutions, car wash membership management, and the ability to integrate multiple business lines into one unified system. With this partnership, Haffner’s will operate on a single, consolidated platform, eliminating the need to manage multiple databases or coordinate among different technology vendors, a common pain point for retailers managing separate providers for app and loyalty programs.
Equally important, Haffner’s retains full ownership and control of its customer data, ensuring transparency and trust in every digital interaction.
“Our goal is to deliver one seamless digital experience that unites every part of the Haffner’s brand—from fueling and in-store purchases to car wash memberships and our home heating oil & propane services,” said Janet Ries, chief brand officer at Haffner’s. “Partnering with Liquid Barcodes allows us to bring all of our offerings under one connected platform, simplify our technology stack, remove friction, and deliver more value to our customers through a unified, data-driven experience.”
The upcoming Haffner’s app will feature a robust customer engagement ecosystem combining loyalty, rewards, gamification, and subscriptions in one intuitive solution.
“We’re proud to partner with Haffner’s in delivering a unified, end-to-end digital solution designed for growth,” said Saurabh Swarup, GM North America, Liquid Barcodes. “Beyond technology, we operate a dedicated Customer Success function that ensures we are a true partner to our retailers, working closely with their teams to optimize program performance, deepen engagement, and achieve long-term success. Our goal is to help forward-thinking retailers like Haffner’s stay ahead of the curve while maintaining full data control and operational simplicity.”
About Energy North Group and Haffner’s
Founded in 1981, Energy North Group is one of the largest wholesale and retail fuel distributors in the Northeast. Its flagship brand, Haffner’s, is celebrating 100 years of fueling communities with dependable energy solutions with offerings spanning fuel, convenience, car wash, and home heating solutions including heating oil and propane. Haffner’s unites its businesses through innovation, technology, and a commitment to being “Fueled by Family.”
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
For more information contact:
Saurabh Swarup, GM North America, saurabh.swarup@liquidbarcodes.com
Mats Danielsen, CEO, mats.danielsen@liquidbarcodes.com
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