Press Release: Enmarket Launches Innovative Marketwash Subscription Program

Enmarket Launches Innovative Marketwash Subscription Program

Georgia-based Convenience Retailer Partners with Liquid Barcodes to Introduce Cutting-Edge Mobile App

FAIRFAX, VA, February 12, 2024 – Enmarket becomes first-in-market to offer customers monthly subscription car washing options with their new, state-of-the-art Marketwash mobile app. The goal is clear: to provide customers with a frictionless and contactless car care solution, setting Enmarket apart as a leader among the top convenience retailers.

Enmarket operates 25 Marketwash in-bay washes and looks forward to building recurring revenue for the business. Enmarket entered into the car wash business in the mid-1990’s and rebranded all car washes to Marketwash in 2015. A new location was built in Richmond Hill, Georgia in March 2023 while three additional locations will be added in 2024. Headquartered in Savannah, Georgia, Enmarket operates 130 convenience stores throughout Georgia, South Carolina, and North Carolina.

Customers subscribe to the program via the state-of-the-art Marketwash stand-alone mobile app developed by Liquid Barcodes. Customers will be able to select from several car wash subscription packages, add-ons, or one-time washes for a contactless car wash experience.

Subscription car wash programs are revenue drivers for convenience stores and fueling stations around the globe. “Enmarket has long embraced technology to serve and engage customers and is looking forward to introducing the easy-to-use Marketwash app to provide a convenient, fast car wash experience,” says Matt Clements, Enmarket’s President. He continues, “Our marketing and car wash teams had a great vision for this product that Liquid Barcodes helped bring to life. We are now excited to share it with our customers.”

The project has been designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “subscription programs for car wash, coffee, and many beverages and food products are excellent ways for convenience and car wash retailers to build sustainable customer loyalty and develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue, and profitability of the subscription car wash program for Enmarket.”

The Marketwash app launched in February 2024 and is available for download for Apple and Android devices.

About Enmarket 

Enmarket employs more than 1,300 people and operates 130 convenience stores, including 29 Eatery locations in Georgia, South Carolina, and North Carolina. The company also operates 13 restaurants branded as Subway, Larry’s Giant Subs, Baldino’s, and Fuzzy’s Taco Shop, as well as 25 Marketwash in-bay car washes and one Marketwash+ tunnel location. The company was founded as Interstate Stations by Robert Demere in 1964. Enmarket is committed to giving back to the community through many charitable contributions and volunteer efforts and to offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. Enmarket secured the naming rights in 2021 for the Enmarket Arena.

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle” to engage, promote, and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities. Learn more at

For more information, contact:

Mats Danielsen, CEO,     

Saurabh Swarup, GM North America,


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