Press Release: Liquid Barcodes Continues Major Growth in North America

Press Release: Liquid Barcodes Continues Major Growth in North America

Leading Global Loyalty and Digital Marketing Technology Platform Expands U.S. Team and Market Presence

Fairfax, VA – November 1, 2023 – Liquid Barcodes Inc., a prominent player in the global loyalty and digital marketing technology sector, is aggressively expanding its presence in North America, bolstering its resources and growth strategy to cater to the convenience industry.

Saurabh Swarup, GM North America, expressed, “We are dedicated to delivering seamless, frictionless, and innovative app-based loyalty and subscription solutions for convenience retailers. Our goal is to foster sustainable customer engagement and loyalty by aiding retailers in boosting sales through rewards, incentives, gamification, and subscription programs. In addition, we offer a revolutionary app-based pump activation and fuel pay solution designed to save retailers millions in swipe fees.”

Swarup continues, “North America boasts of the world’s largest convenience store market, and we are thrilled to invest in additional resources to meet our expansion objectives. We’ve expanded our sales and marketing teams, increased our marketing investments in convenience industry events, enhanced our involvement with the National Association of Convenience Stores (NACS) and Conexxus, and launched targeted marketing campaigns.”

Joining the sales team are Nick Cozad and Elijah Wilson. Cozad, with considerable experience in convenience store technology solutions, joins Liquid Barcodes after several years with industry SaaS provider Petrosoft. Wilson, a U.S. Army Veteran, is an expert in convenience categories, having previously worked in sales for a merchandise company serving the industry. Cozad and Wilson will be working with convenience chains to help them implement world-class loyalty and subscription solutions at a fraction of the cost compared to competitors.

In September, Liquid Barcodes welcomed Cody Schneider as customer service manager for North American customers and Lara Pagendarm-Winter as a marketing specialist. Both attended the 2023 NACS Show and have already been actively engaging with customers and implementing innovative marketing strategies.

Saurabh Swarup continues as general manager & head of sales for the US business and Carolyn Schnare serves as the chief content officer. Bob Stein continues to provide valuable guidance as a board member to drive the overall company growth.

In July, Liquid Barcodes announced a significant equity investment and capital infusion from Norwegian-based Viking Venture, a company with extensive experience in the B2B SaaS space, dedicated to helping Nordic software companies like Liquid Barcodes grow and expand globally.

Liquid Barcodes, a NACS Hunter Club Member and a Member of Conexxus, recently exhibited at the 2023 NACS Show with a full complement of global staff.

Liquid Barcodes is renowned for its leadership in loyalty and subscription programs and serves numerous leading retailers, including Circle K, 7-Eleven, United Pacific (dba Rocket), Sunshine Gasoline, Maxol, Reitan Convenience, and FEMSA/Valora Retail. Notably, Liquid Barcodes’ customers Circle K won the 2023 NACS European Technology Award for their carwash subscription program, Maxol won the Irish Loyalty Award for the 2023 Best Loyalty Launch, and Sunshine Gasoline introduced their innovative C-StorePay application, which processes fuel payments, including a simple and cost-effective ACH-based payment method. Additionally, Liquid Barcodes has recently welcomed several new U.S. convenience retailing clients, including Warrenton Oil Company (dba FastLane) and Smith Oil.


About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote, and reward customers’ activities in real time across digital and media channels. Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities. Learn more at


For more information, contact:

Saurabh Swarup, GM North America,

Mats Danielsen, CEO,



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