R-kiosk Estonia Launches Cashless Coffee Pass
Coffee Pass gives members 30 coffees at any time for 30 days using the app
November 14, 2021 – R-kiosk Estonia announces the launch of Coffee Pass, a recurring subscription program available across their entire network of almost a hundred convenience stores.
The R-kiosk loyalty app, designed by Liquid Barcodes, features coupons, stamp cards and “refer-a-friend” campaigns as well as sign-up and birthday rewards. Within the app, users enjoy discounts and coupons that are not found in shops and loyal customers can also enjoy every sixth hot dog, hot drink, R-kiosk brand water, health shot, and wrap free of charge.
Unique to this area, the app allows pass-holders 30 coffees at any time for 30 days – they can choose to enjoy them all on one day, or perhaps one a day, or anything in between.
The idea is being positioned as a “pass for cashless coffee” – with the word “pass” chosen as a simpler idea for Estonian customers to understand than the word “subscription”. There is also a focus on sustainability and affordability with customers bringing a re-usable cup paying €40 a month, and customers choosing disposable cups paying €50 a month.
The “coffee” pass includes ALL classic coffee drinks as well as tea, cocoa drinks and specialty coffees, with either cow’s milk or vegetable milk and in either Classic and Grande sizes.
Other benefits include a free second month for all new customers buying the pass, but most importantly, the simplicity of simply opening their app at the coffee machine to scan and pay – the ultimate convenience – with no need to ever queue again to pay.
According to Johanna Ambre, head of innovation and marketing at Reitan Convenience in Estonia, “our customers are both clever and cost conscious. Our younger customers in particular love to feel they are getting a great deal and we knew that the idea of a quick and convenient “cashless coffee” was something they would love. With this exciting offer, they can skip the line and I’ve no doubt they will become our most loyal customers, coming to the store for their daily coffee, and perhaps picking up an extra treat too.”
Learn more about R-Kiosk Estonia
- Cool, Convenient & Cashless Coffee from R-Kiosk Estonia
- Reitan Retail Extends Its Use of Machine Learning to Estonia
About R-kiosk
R-kiosk Estonia belongs to the Norwegian family company Reitan Group, which is the second largest retail chain of consumer goods in Europe with more than 39,000 employees operating over 3,800 stores, across seven countries.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.
For more information, contact:
Mats Danielsen, CEO, mats.danielsen@liquidbarcodes.com
Saurabh Swarup, head of sales and GM North America, saurabh.swarup@liquidbarcodes.com
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