Circle K Vietnam Releases Digital Customer Retention Program
The CK Club app rewards customers for spending in-store and enables delivery with CK Go
November 14, 2021 – Circle K was the first international convenience store brand to launch in Vietnam nearly 10 years ago and caters to the needs of the 96 million residents, operating a network of over four hundred convenience stores.
CK Club, the new digital customer retention loyalty program features coupons, stamps and tiers, as well as some clever scanning capabilities to allow the brand to connect its customers from the app to the store.
In addition, Circle K in Vietnam has also integrated its online delivery and shopping brand, CK Go, into the loyalty app. Customers can make online purchases from the CK GO website or from partner sites without compromising the ease, speed, and convenience that customers expect from Circle K.
Members of the CK Club receive exclusive offers and benefits as soon as they download the app with coupons and loyalty stamps awarded for buying products in key strategic.
Driving customer stickiness is a marketing objective, CK Club members progress from silver to gold status if they visit frequently (30 times in 90 days) or once they spend over a million Vietnamese Dong (about $45). Members simply scan the QR code in the app on every visit to ensure their visit has been tracked.
The app-based CK Club by Circle K Vietnam is a simple, yet powerful proposition to drive consumer behavior in a way that makes sense for them personally, as well as for the business commercially. With customer connections increasingly through mobile and digital platforms, Circle K is now perfectly positioned to lead the Vietnamese convenience store market, with direct connections to customers, and a digital platform that’s built for today yet ready for tomorrow.
Learn more about Circle K Vietnam’s CK Club App
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.
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Saurabh Swarup, head of sales and GM North America, firstname.lastname@example.org