Press Release – Couche-Tard Launches Subscription Car Wash Program in Canada

Couche-Tard Launches Subscription Car Wash Program in Canada

The Couche-Tard app offers several options for car was subscription

October 28, 2021 – Canadian customers of Couche-Tard convenience stores can purchase a car wash subscription program as an addition to the Couche-Tard app, powered by Liquid Barcodes.

The car wash subscription program was led by Sameer Haidari, Canadian Car Wash Lead at Circle K who comments, “we are proud to be the first subscription-based service where customers can sign up, wash with ease and no worries at all. Offering 3 different packages, ability to upgrade or downgrade, single washes, automatic monthly billing, 2 washes per day, half-price trial period, we have something special for everyone.”

The Couche-Tard car wash subscription program was launched with support from the marketing, operations, app development and accounting teams. From a technical/operations perspective, along with the Liquid Barcodes subscription loyalty platform, Couche-Tard was supported by their app developer Third Bridge. The payment solution is powered by Rocket Partners, with payment service provider Moneris supporting them on the backend. The car wash machines are manufactured and supported by DRB.

Learn more about Couche-Tard and Circle K car wash programs

Couche-Tard Launches Subscription Car Wash Concept

Circle K: Unlimited Car Wash Subscription Program


About Couche-Tard

Alimentation Couche‑Tard is a world leader in the convenience store and retail fuel industry, employing over 124,000 people across its network of almost 14,200 stores in 26 countries. While it’s best known internationally for its Circle K branded forecourts and stores, the company continues to operate under its original French name Couche-Tard in Quebec in Canada, where the company was founded more than 40 years ago.

About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.


For more information, contact:

Mats Danielsen, CEO,

Saurabh Swarup, head of sales and GM North America,