Loyalty Programmes require significant investment to design, build and launch so ensuring this key marketing activity is profitable is essential. Many marketers struggle to accurately measure returns-on-investment – and often miss including the value of brand engagement in their programmes KPIs. With costs continually increasing to achieve visibility on third party digital platforms, every “app session” that your member engages with should be valued in the same way as other digital or advertising media. Listen to this article for guidance on how global leaders measure the profitability of their loyalty programme.
