Listen to this article to hear how Luckin’ Coffee, the Chinese coffee shop brand, is leveraging tech-style digital marketing to challenge Starbucks in this massive market. At the time of writing in August 2018, Luckin Coffee was already valued at over $1 billion – an amazing achievement for a country traditionally dominated by tea-drinkers.
Listen to this episode to hear their innovative marketing strategy and how they’re hoping to leverage their home-grown credentials in order to beat Starbucks in the way so many Chinese companies have been other Western giants.
