#62: Croatia’s New Concept

MOL Group is a leading international integrated oil company in Central Eastern Europe and also the region’s largest coffee retailer laser focused on the digital transformation of its business, launching innovative programmes including the INA Loyalty programme in Croatia in 2020.

Listen to this episode of Liquid Barcodes Loyalty Podcast to learn how this INA Loyalty programme has created a points-based concept as its award currency, yet has a rewards strategy based on free products and personalised offers of increasing value.

Show Notes:

1) Pret Bets on Subscriptions – Live Loyalty article on Liquid Barcodes

2) Pret a Manger UK 

3) Live Loyalty video for coffee store owners interested in subscriptions

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