#55: Going Crazy for Krispy Kreme

In this week’s episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme – a brand that is positioning itself as the “most loved sweet treat brand in the world”.

We discuss how they’re addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide.

Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their “MySweet Rewards” program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts.

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