#52: Lidl Launches Loyalty

Lidl is an extraordinarily successful brand within the European grocery market, with a core promise to simplify supermarket shopping and share the savings with its customers.

Its concept has proven hugely popular with customers, and Lidl is now the cheapest supermarket chain in the UK and boasts over 11,000 stores in 32 countries.

Having recently launched its “Lidl Plus” loyalty programme in the UK, Germany and Ireland, it is now leveraging the power of instant gratification, gamification and personalised coupons to drive its growth and popularity.

Boasting simplicity and speed to join, Lidl Plus looks like another great concept that’s set for success.

Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear all about Lidl Plus and it’s strategies for simplicity and success.

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