#48: Prime’s Proven Power

Billed as “the best deal in the history of shopping”, Amazon Prime is one of the world’s most popular subscription services and offers a powerful example how Amazon earns customer loyalty by first being loyal TO its users.

Amazon Prime is truly a compelling product commanding fees of over $18 billion, so we outline some of its fascinating key principles for subscription success, including the key insight that members of Prime spend 4.6 times what non-members spend.

Listen to this episode of the Live Loyalty Podcast from Liquid Barcodes to learn about loyalty from one of the world’s greatest company’s.