#46: The Compelling Case for Coffee Subscriptions

Panera Bread has become an increasingly popular bakery and coffee chain with US consumers, leveraging the power of the subscription model to ensure their customers can enjoy their daily treat guilt-free.

This audio article discusses our favourite features within this “disruptive” concept that is driving extra-ordinary growth for this business and it’s loyalty programme which boasts over 38 million members.

Listen to today’s episode of the “Live Loyalty Podcast” to learn how this subscription model has become so commercially compelling for both consumers and this fast-growing American retail brand.