#45: Walgreens Loves Loyalty

Walgreens is one of the best known retailers in the United States, boasting in excess of 8 million customers per day and over ninety million members in its loyalty program – Balance Rewards.

This audio article highlights some of their key loyalty principles which they have essential for success in our “non-online” world. From exceptional customer experiences, through to personalised communications and rewards, we discuss their latest innovations and the extraordinary value created when customers shop with the brand through multiple channels.

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