#42: Principles of Subscription

With so many companies launching subscription programmes across all industries, convenience retailers are also finding new ways to delight customers and satisfy their everyday needs.

In this audio article, we explore the underlying human needs that are creating such extraordinary growth for subscription services, as well as the key principles needed to deliver a compelling subscription concept for customers.

Listen to this episode of the Liquid Barcodes Live Loyalty podcast to learn the latest ideas from industry leaders such as the Dollar Shave Club and Mealpal.