#41: Peet’s Delights.

Alfred Peet, the founder of Peet’s Coffee, is renowned as the man who taught the world to drink coffee having introduced the concept of gourmet coffee to the US in 1966.

Peet was both the predecessor and a mentor for Starbucks, yet with a truly extra-ordinary IPO earlier this summer, this brand is emerging as a powerful player with ambitions to become the world leader once again. The company is already worth over $17 billion, and its listing proved to be one of the few highlights for retail investors in 2020.

Listen to this episode of the Liquid Barcodes live loyalty podcast to learn how Peet’s is leveraging the “Peetniks Rewards” programme as well as a generous online subscription model, to connect with customers.

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