#39: Global Brand, Local Relevance

As the world’s largest quick service restaurant, McDonald’s is a global brand that adapts its marketing strategy to local marketing needs around the world in fascinating ways.

This article discusses the varying levels of generosity available globally to McCafé customers, to drive loyalty in this increasingly important category, as well as insights on its increasing focus on technology, such as the ability for customers to manage their own data, and simpler ordering options for US customers such as Siri shortcuts.

Listen to this week’s episode of the Live Loyalty podcast to hear how this global giant is competing in the “latest battle ground” for consumer loyalty, as well as ideas on how it might evolve its approach in the future.

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