#34: Starbucks Rewards - Latest Loyalty Update

Starbucks is a truly iconic loyalty program, credited with driving over 40% of store sales in the USA.

2019 saw some major changes and improvements to the program, with a flatter structure and increasingly accessible rewards starting from just 25 stars!

Listen to this article to hear the most recent loyalty innovations from a brand that has successfully recruited over 16 million members to its program – with a clear strategy focusing on convenience, comfort and connection.