China is Starbuck’s most important international market, so the August 2018 announcement of a strategic partnership with the country’s leading online platform, Alibaba was big news.
Described as “rocket fuel” for growth, this article explains the three key pillars expected to drive growth between the partners as competition intensifies in the Chinese retail coffee market.
Listen to the latest episode of Liquid Barcodes Live Loyalty Podcast to hear us discuss the digital, delivery and data benefits expected from this globally-significant partnership.
