#24: Insomnia (Ireland) Inspires Loyalty

This article describes the success of the Irish coffee chain “Insomnia” and its digital loyalty programme – Insomnia Treats.

As winner of the QSR restaurant of the year at the inaugural Irish Loyalty Awards as well as winning the “Retail Franchise of the Year”, we discuss their digital loyalty innovations and some unique ideas which also help the brand demonstrate its commitment to innovation and sustainability.