#21: Leon Lovers Club

With over seventy restaurants in six countries, Leon Restaurants is an innovative dining concept based on “healthy fast food”.

In this episode of our podcast, we showcase their loyalty practises, including the rich reward they offer to join the “Leon Lover’s Club”, as well as driving trust with their transparent management of customer’s data. It includes ideas and insights they could consider to optimise the programme given the competitive nature of UK high street retail and its ongoing losses despite its growth and connection with customers.