In this article, we explore the current explosive growth of audio – whether it’s podcasts for professional growth and “listening to learn” or other emerging applications for marketing.
Podcasts, voice assistants and flash briefings each offer a truly engaging experience for consumers – leading Microsoft CEO Satya Nadella to describe “voice” as “the new user interface” – delivering unprecedented functionality, speed and simplicity. Listen to this article which describes why audio is an essential tool to consider and how other loyalty programs have experimented with it already.