“Vitality” is an extraordinarily innovative loyalty programme launched in South Africa in the 1990’s.
Built on the concept of rewarding customers for taking responsibility for their own health, it’s run by “Discovery” – a health insurance company with a goal to minimise health claims, and actively incentivises its customers accordingly. By “sharing the value” and rewarding a healthier lifestyle, Vitality has driven dramatic behaviour changes, resulting in a true masterclass in loyalty marketing.
Listen to this article to learn how the “Vitality” programmes uses a combination of long term and short term incentives and a genuine commitment to helping its customers achieve their goals in order to drive lifelong health and customer loyalty.
