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The UK market is a dominant influence on marketing worldwide and one of my favourite resources to stay up to date on how technology, communications and UK culture are evolving is published by Mindshare. Every year, they publish a report on UK trends which is useful and insightful, so this article discusses their conclusions on the top five trends for 2020 – and indeed for the decade to come! From 5G, through to adoption of innovative technologies such as 5G, and the insatiable demand for quality content, this episode summarises how consumers are feeling about emerging trends – essential insights that loyalty marketers need to consider as we plan and manage our programmes.
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