Wenzel’s The Bakers is a British bakery chain with over 90 locations and in operation since 1975. “Born and bread in London, Wenzel’s started as one family’s sweet dream and has risen to be a community favourite”. The company is founded upon the values of community, giving back, and sustainability.
With the help of the experts at Liquid Barcodes, Wenzel’s launched a Christmas campaign. Customers could win either a free coffee or a free treat such as a sausage roll, jam doughnut or a Christmas sweet treat.
For many brands, Christmas is the most crucial sales period, and the time to invest in strategic marketing campaigns that increase their holiday turnover and boost brand awareness. The key to a successful Christmas marketing campaign like Wenzel’s lies in knowing your target audience. Today’s consumer is not only more digitally aware, but also more demanding with regard to the kind of engagements and experiences they expect, particularly younger customers, like Gen Z or Millennials.
See other examples of Christmas campaigns.