BEST PRACTICE – TROPICANA FRUTZ SUMMER CAMPAIGN EXPLAINED
Pepsico India sampled the new Tropicana Frutz product across Mom n Pop stores in South India.
Branding done in select Mom n Pop stores. To receive your free sample of Tropicana Frutz give a missed call to 9555094444.
Every consumer that redeemed the unique coupon received an immediate follow-up survey.
Tropicana Frutz summer campaign was made easy with activation through mobile app. In-store the merchants used a Pepsi branded merchant app and scanned the single-use coupons.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.