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TROPICANA FRUTZ ACTIVATION

 

BEST PRACTICE – TROPICANA FRUTZ SUMMER CAMPAIGN EXPLAINED

Pepsico India sampled the new Tropicana Frutz product across Mom n Pop stores in South India.

Branding done in select Mom n Pop stores. To receive your free sample of Tropicana Frutz give a missed call to 9555094444.

Tropicana Frutz

 

Every consumer that redeemed the unique coupon received an immediate follow-up survey.

 

redeemed the unique coupon

 

Tropicana Frutz summer campaign was made easy with activation through mobile app. In-store the merchants used a Pepsi branded merchant app and scanned the single-use coupons.

Pepsi branded merchant app

 

About Liquid Barcodes

Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.