BEST PRACTICE – EXPLAINED
Pepsico India sampled the new Tropicana Frutz product across Mom n Pop stores in South India.
Branding done in select Mom n Pop stores. To receive your free sample of Tropicana Frutz give a missed call to 9555094444.
Every consumer that redeemed the unique coupon received an immediate follow-up survey.
In-store the merchants used a Pepsi branded merchant app and scanned the single-use coupons.