BEST PRACTICE EXPLAINED – SPENCER’S RETAIL DRIVES FREQUENCY
Spencer´s Retail, the high-end grocer in India runs digital campaign with purpose of driving frequency and weekly visits.
Here’s show the digital campaign is activated: For every weekly purchase and use of the single-use coupon a follow-up coupon is issued with + 7 days to expiry. The next week the discount is larger and it grows every consecutive week until week 5 where a group of items are free. If a coupon is not used the consumer falls back to the week 1 deal.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.