BEST PRACTICE CAMPAIGN – SMART APP RECRUITING EXPLAINED
The 7-Eleven Denmark ‘Juiceman’ campaign was communicated through paid or earned media. Customers could get a free coupon.
But 7-eleven wants to recruit to their app and use their app as distribution hub for coupons. Also when the customer journey starts through campaign communication through paid or earned media. Use programmatic buying to avoid ad spending towards already registered customers and maximize recruiting potential.
The 7-Eleven Denmark recruitment campaign was made easy with registered customers getting the coupon straight to the app. Customers that have not yet registered, received an SMS with consent form and download link to the app.
The ads were integrated towards Liquid Barcodes Coupon API and Coupons were sent using SMS with a special Survey that collects Consents and provides app download link.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.