BEST PRACTICE – EXPLAINED
Mediacom wanted to create an engaging campaign for Diplom-is, the largest ice-cream brand in Norway. They teamed up with Narvesen (Reitan Convenience) and created a Instagram centered campaign where consumers could redeem vouchers they won in any of Narvesen´s 400 convenience stores across Norway.
The campaign was so successful that Mediacom, Diplom-is and Narvesen copied the campaign the next summer and did it even bigger!
In season 2 Mediacom did lots of different prizes. You could win 1 free ice-cream of your choice, 5 free ice-creams and even 100 free ice-creams!!
They even did a social reward multiple times where the 1000 first consumers to store could collect 1 free ice-cream. This activity was facilitated with live comments on Instagram and Facebook to ensure that consumers did not show up in store after the 1000 ice-creams were gone.
All rewards was distributed via Instagram direct messages!
See a video presentation of the case here: