Liquid Barcodes




Coca-Cola, together with their media agency Carat sampled Coca-Cola via Snapchat – redeemed in Narvesen stores across Norway.

redeemed in Narvesen stores


In line with «Taste the Feeling» Carat went back to the core – to give teenagers the experience of enjoying an ice-cold Coca-Cola. To encourage teenagers to purchase more Coca-Cola and increase “Brand Love” Snapchat was used as both communication channel and channel for sampling. The key purpose was to be perceived as real, trustworthy and “a friend”. Therefore Coca-Cola wanted to meet the teenagers on their preferred platform.


For more information about the case follow this link to Carat´s case.

About Liquid Barcodes

Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.


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