BEST PRACTICE – EXPLAINED
bonaqua teamed up with Schibsted, an international media group, to sample the new tastes bonaqua apple and bonaqua strawberry via mobile banners across multiple Norwegian newspapers. News readers were exposed with the banner ads leading to a mobile landing page where they could type in their mobile number and receive a unique, single-use coupon for a free bonaqua apple or strawberry.
The coupon was redeemable across Narvesen´s network of 400 stores in Norway.
Immediately after redemption in-store the consumers got a new SMS with a unique survey asking for gender, age and how well they liked the new tastes. After completion of the survey the consumer got a reward – another free bonaqua voucher.
See a video presentation of the case here: