SAMPLING VIA BANNER ADS – BEST PRACTICE EXPLAINED
bonaqua teamed up with Schibsted, an international media group, to sample the new tastes bonaqua apple and bonaqua strawberry via mobile banners across multiple Norwegian newspapers. News readers were exposed with the banner ads leading to a mobile landing page where they could type in their mobile number and receive a unique, single-use coupon for a free bonaqua apple or strawberry.
The coupon was redeemable across Narvesen´s network of 400 stores in Norway.
Immediately after redemption in-store the consumers got a new SMS with a unique survey asking for gender, age and how well they liked the new tastes. After completion of the survey the consumer got a reward – another free bonaqua voucher.
See a video presentation of bonaqua banner ads here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.