REWARD SELFIES (SELF-ICE-CREAM) – BEST PRACTICE EXPLAINED
Mediacom wanted to create an engaging campaign for Diplom-is, the largest ice-cream brand in Norway. They teamed up with Narvesen (Reitan Convenience) and created a Instagram centered campaign where consumers could redeem vouchers they won in any of Narvesen´s 400 convenience stores across Norway.
The campaign was so successful that Mediacom, Diplom-is and Narvesen copied the campaign the next summer and did it even bigger!
In season 2 Mediacom did lots of different prizes. You could win 1 free ice-cream of your choice, 5 free ice-creams and even 100 free ice-creams!!
They even did a social reward multiple times where the 1000 first consumers to store could collect 1 free ice-cream. This activity was facilitated with live comments on Instagram and Facebook to ensure that consumers did not show up in store after the 1000 ice-creams were gone.
All rewards was distributed via Instagram direct messages!
See a video presentation of the case here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.