REWARD DESIRED BEHAVIOR – BEST PRACTICE EXPLAINED
Schibsted Media Group – the largest media house in the Nordics rewarded their customers after reading three articles during morning hours. After a user had read three articles he/she was exposed to a banner allowing them to enter their mobile number and receive a free coffee mobile voucher via SMS. Take a look at how Schibsted rewards desired behavior from consumers.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.