Liquid Barcodes




Pepsi Max did a large summer campaign activity – a taste challenge vs. their red competitor. Consumers were asked to blind test two different drinks and tell which they liked the best. After tasting they were asked if they wanted a voucher on a free Pepsi Max that they could pick up in their nearest 7-Eleven store. The event teams had iPads where the consumers could type in their mobile number to receive the voucher on SMS.

free Pepsi Max



Following the taste challenge which turned out successful for Pepsi Max they wanted to celebrate the great results giving all consumers a voucher on a free Pepsi Max. This was communicated on out of home media in all major cities across Norway. Consumers could go to and type in their mobile number to receive the voucher via SMS.


voucher on a free Pepsi Max


See a video presentations of the case here:



About Liquid Barcodes

Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.


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