OUTDOOR SUMMER ACTIVATION – BEST PRACTICE EXPLAINED
Carlsberg teamed up with Narvesen in Norway to engage with their target group consumers through outdoor ad activation. Consumers could text Solo to a short number to receive a free Solo voucher via SMS to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use. See below for this innovative idea for outdoor summer activation from Carlsberg!
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.