BEST PRACTICE – EXPLAINED
Diplom-is teamed up with Narvesen in Norway to engage with their target group consumers through out-of-home ad activation and on Facebook.
Consumers could text Ice cream to a short number to receive a free Ice-cream voucher via SMS to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use.
See a video presentation of the case here: