IN-STORE ENGAGEMENT – BEST PRACTICE EXPLAINED
Powerade partnered up with POLAR and activated shoppers in-store with a simple scratch card game with sport watches from Polar as prizes. In-store there was material promoting the campaign. Shoppers texted a codeword (Polar) to a short number (2290) to participate and received a SMS with a link to the unique game. Powerade controlled the volume of prizes and probability to win.
The shopper received a SMS with a game link. In the browser she could scratch and win. If she won she received another SMS with the unique value voucher for the prize – a brand new Polar M430!
Across the retailer´s stores Powerade activated their product with promotional material.
In a quick and simple way Powerade were able to activate shoppers across a national retailer´s stores. The simple, yet attractive campaign with Polar as partner allowed Powerade to get more space and material in each store. Shoppers in-store were engaged with the brand and Powerade was able to connect with the consumers bringing the two strong brands together.
With self-service dashboards Powerade were able to set up the campaign themselves as well as monitor the on-going results real-time. During the campaign they could adjust probabilities to win as they required.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.