BEST PRACTICE – EXPLAINED
Fanta teamed up with 7-Eleven, Shell 7-Eleven and Narvesen in Norway to engage with their target group consumers through mobile banner ads activation.
Consumers could play a fun Fanta fruits game on their mobile and win a free Fanta voucher via SMS to redeem in-store. Each consumer can only play once and the unique coupon is single-use.
See a video presentation of the case here: